Growth Ops
Understanding CAC and LTV for GCC SaaS and Service Businesses
You cannot scale what you cannot measure. We break down how to calculate true customer acquisition cost and lifetime value — including the WhatsApp and offline touches most teams miss.
Oct 05, 20257 min read
CACLTVUnit Economics
Why this matters for GCC teams
At iTech, we treat every article as a small playbook you can apply tomorrow. Use this as a starting point to audit your current systems and decide the next 13 things to improve C whether in Growth Ops, ERP, or analytics.
Key pillars in this article
- Metrics
- Attribution
- Forecasting
How to move forward
Use this article as a conversation starter with your team. Ask: Where are we today on these pillars? What data are we missing? What would a measurable system look like for us in the next 90 days? From there, you can design experiments instead of guessing.